Hi! I'm Roy 👋
Hi! I'm Roy 👋
And complex systems, of course.
Hi! I'm Roy 👋
Check out my projects!
Check out my projects!
Feature Projects
Feature Projects
Feature Projects
User Onboarding
Odcanit LTD. • 2024
Accelerating users and the company's time by replacing manual setup and first trainings to an intuitive onboarding flow
Platform's Redesign
Odcanit LTD. • 2025
Reducing visual and cognitive load through significant UX architectural changes and the creation of a new, scalable Design System
Smart Assistant
Odcanit LTD. • 2026
A conversational AI assistant for managing case data, generating documents, and triggering actions directly from chat
Platform's Redesign
Odcanit LTD. • 2026
Reducing visual and cognitive load through significant UX architectural changes and the creation of a new, scalable Design System
User Onboarding
Odcanit LTD. • 2026
Accelerating users and company's time by replacing manual set-up by the company's implements with an intuitive step-by-step onboarding flow
Smart Assistant
Odcanit LTD. • 2026
A conversational AI assistant for managing case data, generating documents, and triggering actions directly from chat
Beyond The Pixels
Beyond The Pixels
Beyond The Pixels
I'm a Product Designer with a passion for simplifying the complex
I thrive on taking messy, data-heavy workflows and turning them into intuitive, seamless experiences. For me, design is about more than just pixels, it’s about listening to users to constantly refine the interface and building the perfect bridge between business goals and user needs.
UX Certification
Netcraft Academy | 2022
Intensive program focused on UX Research, Strategic Thinking, and User Experience Design. Mastered end-to-end design methodologies, from conducting complex user interviews to delivering high-fidelity interactive prototypes.
UX Certification
Netcraft Academy | 2022
Intensive program focused on UX Research, Strategic Thinking, and User Experience Design. Mastered end-to-end design methodologies, from conducting complex user interviews to delivering high-fidelity interactive prototypes.
Graphic Designer
Freelance | 2021 - 2023
Executed end-to-end visual identities and high-impact marketing materials across all digital and social platforms. Created tailored digital content and ads focused on delivering clear, engaging brand messaging.
Graphic Designer
Freelance | 2021 - 2023
Executed end-to-end visual identities and high-impact marketing materials across all digital and social platforms. Created tailored digital content and ads focused on delivering clear, engaging brand messaging.
UX/UI Designer
Decathlon Israel | 2023 - 2024
Led the user experience for the Decathlon Israel website, using data insights to boost engagement and conversion rates.
Collaborated with cross-functional teams to develop new features that balanced user needs with business goals.
UX/UI Designer
Decathlon Israel | 2023 - 2024
Led the user experience for the Decathlon Israel website, using data insights to boost engagement and conversion rates.
Collaborated with cross-functional teams to develop new features that balanced user needs with business goals.
UX/UI Designer
Odcanit LTD. | 2024 - Present
Responsible for the end-to-end UX/UI of desktop B2B CRM software, creating efficient workflows for legal offices. Lead the full user-centered design process, including User Research, Wireframing, and Prototyping.
Maintain and evolve the company’s Design System while working closely with Product Managers and Developers to ensure seamless implementation.
UX/UI Designer
Odcanit LTD. | 2024 - Present
Responsible for the end-to-end UX/UI of desktop B2B CRM software, creating efficient workflows for legal offices. Lead the full user-centered design process, including User Research, Wireframing, and Prototyping.
Maintain and evolve the company’s Design System while working closely with Product Managers and Developers to ensure seamless implementation.
