Hi! I'm Roy, and I design enterprise products where every click matters, turning data-heavy workflows into experiences that let users focus on their work, not the interface.
Hi! I'm Roy, and I design enterprise products where every click matters, turning data-heavy workflows into experiences that let users focus on their work, not the interface.
3+
Years of Experience
Across B2B complex system, websites and apps.
150K+
Users Impacted
From the products I've led and shipped, from different experiences.
5
Cups of Coffee a day
I'm trying to reduce, I swear.
But it's not that easy!
Featured Projects
Featured Projects
Featured Projects
Platform's Redesign
Odcanit LTD. • 2025
Reducing visual and cognitive load through significant UX architectural changes and the creation of a new, scalable Design System
User Onboarding
Odcanit LTD. • 2024
Accelerating users and the company's time by replacing manual setup and first trainings to an intuitive onboarding flow
AI Assistant
Odcanit LTD. • 2026
A conversational AI assistant for managing case data, generating documents, and triggering actions directly from chat
Platform's Redesign
Odcanit LTD. • 2025
Reducing visual and cognitive load through significant UX architectural changes and the creation of a new, scalable Design System
User Onboarding
Odcanit LTD. • 2024
Accelerating users and company's time by replacing manual set-up by the company's implements with an intuitive step-by-step onboarding flow
AI Assistant
Odcanit LTD. • 2026
A conversational AI assistant for managing case data, generating documents, and triggering actions directly from chat
Beyond The Pixels
Beyond The Pixels
I'm Roy, a Product Designer
I'm Roy, a Product Designer
I thrive on taking messy, data-heavy workflows and turning them into intuitive experiences.
For me, design is about more than pixels, it's about understanding users deeply enough to build something they actually enjoy using.
Outside of work, I play Tennis, love Metal and Hard Rock music, and I'm a Liverpool fan (the things this team puts me through…). I'm naturally curious and always find a way to connect with people, which probably explains why I ended up in UX.
Here's how I got here:
Beyond The Pixels
I'm Roy, a Product Designer
I thrive on taking messy, data-heavy workflows and turning them into intuitive experiences.
For me, design is about more than pixels, it's about understanding users deeply enough to build something they actually enjoy using.
Outside of work, I play Tennis, love Metal and Hard Rock music, and I'm a Liverpool fan (the things this team puts me through…). I'm naturally curious and always find a way to connect with people, which probably explains why I ended up in UX.
Here's how I got here:
UX Certification
Netcraft Academy | 2022
Studied UX methodology, from user research to high-fidelity prototypes.
UX Certification
Netcraft Academy | 2022
Studied UX methodology, from user research to high-fidelity prototypes.
Graphic Designer
Freelance | 2021 - 2023
Built visual identities and digital campaigns for clients across multiple industries.
Graphic Designer
Freelance | 2021 - 2023
Built visual identities and digital campaigns for clients across multiple industries.
UX/UI Designer
Decathlon Israel | 2023 - 2024
Led UX for Decathlon Israel's website and app, improved engagement through data-driven design decisions and collaborated with global teams.
UX/UI Designer
Decathlon Israel | 2023 - 2024
Led UX for Decathlon Israel's website and app, improved engagement through data-driven design decisions and collaborated with global teams.
UX/UI Designer
Odcanit LTD. | 2024 - Present
Sole Product Designer for a B2B legal CRM - owning research, design system, wirefrwames and end-to-end product delivery.
UX/UI Designer
Odcanit LTD. | 2024 - Present
Sole Product Designer for a B2B legal CRM - owning research, design system, wirefrwames and end-to-end product delivery.
