Platform's Redesign
The Problem
Users found the system outdated, cluttered, and difficult to operate.
Through data analysis, surveys, and direct user interviews, we identified the core pain points of the existing platform. The feedback was clear - the system lacked an intuitive flow and felt behind compared to modern market solutions.
We discovered that misplaced UI elements and "quick-fix" legacy solutions created over the years had led to significant cognitive load and complex flows. Users struggled to find their way through the interface, hampered by an outdated look and feel that didn't align with their workflow needs.
67%
Felt the interface was outdated and cluttred
78%
Felt that simple actions requiring lot of clicks
53%
Often need to ask for help with basic tasks
60%
Struggled to scan and find data quickly
The Strategic Challenge
Modernizing a CRM system with years of established user habits
The platform has been a market leader for years, it has a massive, loyal user base.
The biggest challenge wasn't just simplify the workflow - it was evolving the product without breaking the workflow that users rely on.
We had to find the perfect balance: updating the outdated look and improving the functionality, while ensuring that long-time users could perform their daily tasks with the same speed and muscle memory they've built over a decade.
The Solution
A modern and intuitive interface built to simplify complex legal tasks and enhance daily productivity.
THE PROCESS
Discovery & User Research
I combined quantitative data with qualitative research to get a full picture:
Data Analaysis
Tracking usage data to identify inefficient workflows and repetitive actions that slow users down
Surveys & Interviews
Gathering direct feedback from the users to understand their daily frustrations and expectations from the system
Observations
Observe users work in their natural environment to catch the small, 'invisible' struggles they don't mention in interviews
This allowed me to understand not just what users said, but how they actually behaved
Identifying the Pain Points
After synthesizing the research, I mapped out the core friction points.
We identified four core issues that contributed to a high cognitive load:
Zero Breathing Room
A lack of white space and proper spacing made it difficult for users to distinguish between different sections of the platform.
Action Overload
Screens were cluttered with too many buttons and primary actions competing for the user’s attention at the same time.
Visual Noise Overload
An inconsistent and excessive use of colors created confusion, making it hard to identify the most important information.
Misplaced Focus
Action buttons were often disconnected from the user's focus area, forcing constant eye movement and slowing down task completion.
Brainstorming & Constraints
Before sketching any solutions, I synchronized with the PM, CTO, and CEOs to understand our technical boundaries and business priorities.
We evaluated the existing architecture to decide which areas required a complete overhaul and which could be improved gradually.
Since the platform has been used by our users for many years, we had to balance innovation with familiarity. It was crucial to modernize without breaking the well-established habits of our long-term users, ensuring a smooth transition rather than a disruptive change
UX & Visual Evolution
The primary goal of the redesign was to reduce cognitive load and create a more breathable, intuitive environment. I modernized the UI by introducing a softer design language, restructuring the layout for better information hierarchy, and removing visual noise that distracted users from their core tasks
Visual Foundation
We reduced the interface’s color complexity to minimize visual noise while introducing a modern, clear typographic hierarchy. This creates a structured environment where the most important information stands out immediately.
Before
After
Breathing Room
Before
After
Buttons and Titles
We replaced the shifting dynamic toolbar with organized, section-specific controls.
Actions are now embedded directly within their relevant sections with clear titles and proper RTL alignment, ensuring a seamless and predictable experience for the users.
Before
After
Impact & Feedback
Success was defined by more than just aesthetics, it was about reducing the daily friction.
The updated interface allowed a smoother transition from complex data management to actionable legal insights.
To verify the results, we tracked user performance for two months and followed up with surveys and interviews to see how the changes affected their daily work:
35%
Reduced basic Task Duration
87%
Existing users satisfaction rate
40%
Drop in intrface help requests
1.8X
Faster data scanning
Hear From The Users
What Do I learned?
Redesigning a legacy system like "Odcanit" taught me that good design isn't about changing everything at once. It’s about finding the spot between modern UX and the muscle memory of long-time users. By focusing on breathing room and reducing cognitive load, we were able to innovate without breaking the workflows that legal professionals rely on every day
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